Sex Sells; Big TIME

    Sex in advertising is used mainly as a distraction to the consumers. Sex means very different things to men and women, which in retrospect why most ads are aimed for a male viewership. Not because the product is only made for men, or because the company wants to make a public statement that men only want sex, it's because men tend to think about sex more often than women. Now that's not a bad thing, sex is a very normal part of life however when companies realize that they can take this "event" and use it to gain the loyalty of its targeted consumers and earn revenue than they'll do whatever it takes to exploit the idea of being able to have sex if and when you use this particular product. 

    For example the Paris Hilton Carl's Jr. commercial portrays her in a very sexual way for more than half the commercial and then the last maybe 20 seconds or so they show her eating a burger from CJ. 

     This to me is one the perfect examples out there that describes sex in advertising. Who is this ad marketing to? Men. Why? So that they believe if they run out and purchase a CJ burger than they'll get Paris Hilton washing their car in a sexual way, or that somehow they'll end up with her. 

     The point is sex in advertising sex may not always be a bad thing depending on the product and that's the key. If the company is trying to sell a sexual related product than a sexually provocative image or video is necessary however when the tactic is used for a completely unrelated product, then not only is the advertisement unnecessary it's tacky, distasteful and just plain gross for the unintended marketed audience.