Digital Days

  Advertising has always taken place within the known mediums. Television-most commonly used because most of a product's target audience watches TV, the internet-with such a dramatic rise in the use of social media such as; Facebook, Twitter, Pintrest, Linked In etc. companies have been able to adapt and market their products and be able to advertise the "convenience" factor of being able to shop online and have your product delivered the next day or downloaded immediately if it's a movie, song, tv show etc. Ad agencies have then resorted to using bill boards, radio and news print however with technology advancing so quickly it is becoming apparent that companies will have to use media outlets if they want to compete within the market. 

  Companies such as Apple, Sony or Microsoft have corner stoned the digital marketing capability because their products are what companies need to adapt to in order to advertise their products. Without changing their product or advertising to meet the consumer's advancements companies such as Blockbuster will run themselves out of business. They need to stay on top ofor ahead of the curve in order to be successful.

  With that said, I believe that in the near future tangible print such as newspapers, magazines, bill boards etc. will be so few in numbers that are created due to the rise in people wanting to "go green" or becoming eco-friendly that companies and ad agencies will have to rally together to not only create products that are easily marketable on the internet or TV but also items that are advanced enough to keep up with consumers that are easy adapters or technology goonies that need the newest and greatest product out there. 

  In a nut shell advertisements have a harder task at hand because consumers now a days get bored easily they don't have the time or patience to read a long article or watch a long infomercial. They want the key facts in a short, concise and "pretty" package that gets their attention and keeps it for the short period of time. New technology may include advertisements are portable devices such as ipods, watches, cell phones etc. or electronic billboards that are able to switch ads to market and to appeal to the "green" aspect that people are changing too. Using the ever growing hash tag symbol companies are keeping up with social trends and showing that they understand their market as well. That way the consumer knows what new products are being created and which ones are availablee to them. With rapid technological changes and advances commercials and advertisements in general need to adapt in order to determine if they'll sink or swim in today's digital days.